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Credentials

Two degrees. Six certifications.

Both degrees from the University of Cincinnati, two different colleges. The combination is deliberate. Strategic management at Lindner paired with interaction design at DAAP is the cross-section that shapes how I approach product today.

2022 to 2024

Master of Business Administration

University of Cincinnati, Carl H. Lindner College of Business

Concentration: Strategic Management

The MBA gave me the frameworks. Shipping Falcoscan showed me when to apply them.

2013 to 2017

Bachelor of Science in Interaction Design

University of Cincinnati, College of Design, Architecture, Art & Planning

Major: Product Design

DAAP taught me that every detail is a decision someone made, or did not.

Product Management: An Introduction

IBM

PM Foundations & Stakeholder Collaboration

IBM / SkillUp

Product Strategy & Roadmapping

Microsoft

Intro to Agile Development & Scrum

IBM

AWS Cloud Practitioner

Amazon Web Services

HubSpot SEO Certification

HubSpot Academy

The stack

The tools I reach for.

I list tools to show what I reach for when the problem calls for it. Click any tool to see what I have built with it and where it shows up in my work.

The frameworks

How I think.

Every case study in this portfolio uses a different combination of these frameworks. Some I learned at Lindner. Most I learned by needing them in a meeting and reading the source the night before.

Strategy & analysis

Porter's Five Forces

Porter

Maps competitive dynamics in a market: rivalry, buyers, suppliers, substitutes, new entrants.

Applied in

SWOT

Strengths, weaknesses, opportunities, threats. Useful when paired with an action.

VRIO / VRIODS

Which capabilities actually drive advantage. Value, rarity, inimitability, organization, durability, substitutability.

Applied in

Value Chain

Porter

Where value is created and where it leaks. Surfaces operational bottlenecks.

Applied in

Jobs to Be Done

Christensen

What is the user actually hiring the product for. Reframes features as outcomes.

Geoffrey Moore Positioning

Moore

For [user] who [need], our product is a [category] that [benefit]. Unlike [alternative], our product [differentiator].

Applied in

Product management

PRDs

Product Requirements Documents. Functional and non-functional requirements, prioritized.

Applied in

User Stories with INVEST

Independent, Negotiable, Valuable, Estimable, Small, Testable. A checklist for story quality.

Applied in

RICE Prioritization

Reach, Impact, Confidence, Effort. A scoring model that forces honesty about assumptions.

Applied in

MoSCoW

Must, Should, Could, Won't. For ruthless scoping when the roadmap can't hold everything.

Rolling Wave Roadmaps

PMBOK

Near-term committed, far-term directional. The right format for startup-stage products.

Applied in

North Star Metrics

One number that tells you whether you are winning. Keeps teams aligned under pressure.

Applied in

Brand

Keller's Brand Equity Pyramid

Keller

Salience, performance, judgment, resonance. Builds from awareness to relationship.

Applied in

Brand Authenticity (7 pillars)

Storytelling, artisanal amateur, roots, loving the doing, market immersion, community, staff.

Applied in

Implementation

7-Factor Implementation Plan

Every recommendation mapped to financial, operational, and mission impact.

Agile / Scrum

Sprints, standups, retros. The connective tissue between strategy and shipped outcomes.

Applied in

WSJF Scoring

Weighted Shortest Job First. Maximizes economic value against cost of delay.

Away from the desk

Away from the desk.

Two things outside work that inform how I approach it.

Pickleball

An hour on a court resets everything.

I play regularly in Austin. The best players are not the ones with the hardest shots. They are the ones who make the rally easier for their partner. That generalizes.

Making music and art

Made things with my hands long before I had a computer.

Drawing, music, the occasional three-dimensional experiment. Every shipped feature is a made object. Every interface is a composed thing. The instinct is the same.

What's next

The role I want.

Specific, so there is no guessing.

Role type

  • Senior or Staff Product Manager.
  • Open to 0-to-1, growth, and technical product tracks.
  • Not pursuing product ops or pure program management.

Company shape

  • Series A to C startups, or larger companies where I can own a product surface end-to-end.
  • Remote-first or Austin-based.

Domain

  • AI-native products, developer tools, or consumer products with technical depth.
  • Industry-agnostic. I care about the product's texture more than the industry it is in.

 

The fastest way to reach me is email. I read everything and respond within 24 hours.

Made in Austin. Built with Next.js, Supabase, Vercel, and Claude Code.